When Mad Men returns on March 25th, Newsweek will be going back in time to the 1960s. According to AdAge, the magazine will (hopefully) even be running the same ads... except for tobacco ads, which the magazine no longer accepts.
Editor Tina Brown says she came up with the idea with showrunner Matthew Weiner, noting, "Newsweek was very much on the cultural forefront at the time of the show. It covered the events that are so much of the background for the show's drama—the burgeoning civil rights movement, the women's rights movement, the Vietnam War. So it seemed like a wonderful marriage in a sense to take that and apply it to the magazine, to make the magazine an homage to the period."
However, back then Brown would have never been able to become editor, as she explains, during that time women were typically doing research for the "swaggering male writers."
The Mad Men issue will be dated March 19th, and it will include a cover story on the series and a feature on the role of advertising in U.S. culture. But we sort of wish AMC would put that ad budget towards some vintage subways—those are fun.