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Just stop wondering about the "Who Will She Choose?" sky-writing from New Year's Day. It's really anti-climactic. A few people Flickr'd it, but we doubt they actually tuned in for the premiere of the ABC Family drama Wildfire to see if heroine Kris would choose Matt or Junior. Because how were they supposed to know to tune into ABC Family in the first place?

Gothamist only knew it was for Wildfire because we saw ads for it all day on New Year's Eve - during the all-day marathon of Ugly Betty episodes. Yet we had no desire to see Wildfire (though if anyone knows a decent Wildfire recap site so we can find out who she chose, tell us in the comments!). Note to ABC Family's promo company: You'll need to be less vague next time!

Photograph by Joe Schumacher on Flickr