Waaaaay back in 2010, developer Blue Zees Real Estate announced plans to build a $9.3-million movie theater at the corner of Driggs Avenue and Grand Street—and now, construction is under way! And even though it technically will be a multiplex—with seven theaters and stadium seating—you shouldn't call it that: "We won't be a true multiplex," owner-operator Harvey Elgart told Village Voice.

You can see renderings of the site on the website listed on the billboard. The theater will be independently owned, and Elgart says it will have similar mix of first run blockbusters and foreign films as one of Elgart's other ventures, Cobble Hill Cinemas. He hopes to be done with construction by late 2012. This is only the latest movie theater to try to make it in the area—from the mythical Cassandra Cinemas to now-beloved neighborhood institution Nitehawk.