Scratchy voiced Alan Light and John Rollins (Gothamist doesn't know anything about Rollins' voice, only Light's because he'dcomment on ANYTHING on VH1) bring a new music magazine offering with Tracks, oriented to more adult readers. The Times' David Carr looks at this venture, which seems to follow the music industry's realization that older consumers will buy, versus download, music, but the older consumers are simply not being spoken to. One doubtful industry expert, wondering if there are adults obsessive enough to shell out some change for a magazine about the music they like, says, "My experience has been that the people who like to listen to Bonnie Raitt and Phil Collins do not have music as a primary interest." Well, duh. If any magazine had a editorial mission to simply cover Phil Collins, it would only be good as a money laundering scheme. But this sounds just like the original business plan for VH1, so expect a couple issues down the road for it to be all about the 80s. Or the Fabulous Life of Sharon Osbourne.

Musicians acceptable to Tracks: Sting, Ryan Adams, Bob Dylan, The Strokes, Norah Jones, John Mayer, My Morning Jacket, Paul McCartney, the Rolling Stones, Bruce Springsteen, Cher, the Who

Musicians unacceptable to Track: The Rapture, Beyonce, Killing Joke, probably most rap and hip-hop

Gothamist: Will not hold its breath...and will just read British music magazines as usual