Who is this Mr. Beller you ask, and why is claiming NYC as his neighborhood? According to the site, it is a way of using the "familiar landscape of New York City as a way of organizing the wildly internal, often unfamiliar emotional landscapes of the city dweller. We publish reportage, personal essays, urban sketches-- any piece of writing that might illuminate a corner of life in the city. By and large everything you read on the site is true."
The site even took the next step into print (real print! not virtual) and got a New York Stories book published. So check out the site, click on the map and click on some red dots (the green dots don't have stories yet). If you are feeling inspired you can even submit your own New York vignette. The one that took place closest to our apartment was about an artist whose studio contained New Order's gold record, which the artist received because he directed one of the bands videos. Man, we really do live in hipster-ville.