Every time you think MoviePass has really and truly buried itself, well, just hold that thought for a couple of months and you will see its cold zombie hand come clawing up from the dirt, dragging behind it a plan so wild that this time, it might just work.

Emphasis on might.

Business Insider reports that MoviePass intends to revive its way-too-reasonably priced unlimited plan—the same one you remember from the halcyon days of relatively unfettered theater-going that catalyzed the company's meteoric rise and spectacular fall. (You could see up to one movie per day at participating theaters for a $9.95 monthly subscription fee.) Well, or almost the same one: This latest iteration will allegedly allow customers that "unlimited" usage, provided they don't use their cards too often.

According to Business Insider, MoviePass will cap subscribers' options after "excessive individual usage," which the company reportedly defines as cases where "your individual use adversely impact[s] MoviePass's system-wide capacity or the availability of the Service for other subscribers." The app's algorithmic eye never sleeps and will be watching you, policing your activity to determine whether or not you've been going a little too hard at the multiplex.

Which sounds creepy, but let us set that aside for a second while we recall the series of outages and service interruptions that heralded MoviePass's not-quite-collapse last summer. In late July, customers saw their apps wiped of all local listings for an entire weekend, a hiccup the company initially attributed to "technical issues" but eventually admitted had something to do with the fact that they'd run out of money.

Still, a $5 million bailout from parent company Helios and Matheson pulled a battered MoviePass from the mat, forcing it in front of a furious mob. Despite assurances that services had been restored, subscribers found that they either couldn't purchase tickets to screenings with plenty of open seats, or had to pay more for the privilege.

As the complaints rolled in, MoviePass floated another idea: What about you pay an extra $5 per month, and in exchange, we'll slash the selection of films and showtimes available to you? Quickly, it emerged that people had little interest in paying more for less, and MoviePass threw out a new proposal: Okay, we'll keep the $9.95 fee, but you can only see three movies per month and all of them will be Slenderman.

Then the crowd came stampeding after MoviePass, a roiling sea of pitchforks, and the company went mostly dark for a time. As the NY Attorney General launched a fraud probe, MoviePass appears to have reconsidered its strategy, coming out with a new and more confusing multi-tiered pricing scheme that varied based on the customer's location. This does not seem to have solved the reliability problem.

"We need to be empathetic and think about our members—what it's been like for them to be whiplashed and wake up one day and this is different and now this is different," Khalid Itum, then a MoviePass executive vice president, told the NY Times. Itum left the company on Wednesday, ostensibly due to a desire to "pursue his entrepreneurial and travel pursuits," but in reality, probably due to chaos.

In any case, MoviePass service interruptions have historically traced back to the crumbling of a business model built on losing money. This leads me to believe that if you buy into the latest iteration of the "unlimited plan," you will be able to see only as many movies as MoviePass can afford for you to see, a figure that would likely depend on how many people sign up. Considering that you have to pay the full year's fee upfront—using either an e-check or an automated clearinghouse, which effectively means direct deposit, which in turn means giving MoviePass your banking information—the risk of scamming here seems high. And then, in the past, paying the lump MoviePass subscription sum has never guaranteed that you can actually use the service.