2003_7_foxsearch.jpgThe movie studios are adding blogging to their marketing repertoire: Fox Searchlight Pictures has started it's own blog, foxsearchlight.blogspot.com, to "join this online phenomena" plus innundate people with information about screenings, box office data, interviews, articles in which their releases are mentioned, etc., etc. Part of what's helpful in driving traffic to the blog is the fact that the releases Fox Searchlight has out there right now are actually good, like 28 Days Later and Bend It Like Beckham, and their upcoming films, frothy Merchant-Ivory Le Divorce, nihilistic teen girl movies Thirteen, and Jim Sheridan's long-awaited In America, are definitely intriguing. Also, worth checking out is Fox Searchlight's SearchLab which has Quicktime interviews with directors like Ridley Scott, Mark Romanek, Baz Luhrmann, and Kimberly Peirce. [Via Movie City News]

Zombies chase in 28 Days LaterWhile the online efforts to pimp their movies are laudable, Gothamist went to an early screening of 28 Days Later, where we, along with Peter Rojas of Gizmodo were unimpressed by the low energy street team handing out t-shirts and "The End is Fucking Nigh" pins listlessly. Guerilla and viral don't mean saying "Anyone want a shirt?" - it means running to the audience member and yanking the shirt over their head and forcing them to wear the extra-large t-shirt while shouting "THE END IS FUCKING NIGH!" just like R. Lee Ermey in Full Metal Jacket. Or chasing us around the theater.

Gothamist's favorite Fox Searchlight film: The Ice Storm, based on Rick Moody's novel, his best thus far.