In the run-up to the Super Bowl's notorious clamor for air time and attention, Skittles is taking an off-book and self-aware approach to branding the rainbow: with a one-day-only Broadway engagement, starring Michael C. Hall. On February 3rd, the day of the Super Bowl, Hall (along with an as-yet-unannounced cast), will perform the commercial live on Town Hall's stage. It is, in all seriousness, called "Skittles Commercial: The Broadway Musical," and tickets went very quickly. Remaining tickets are going for over $200 a pop, and proceeds will go to Broadway Cares/Equity Fights AIDS.
On Monday, Skittles released a video that depicts Hall sitting across the couch from his therapist. In it he outlines his doubts about doing a Skittles commercial at all, the manifestation of his anxieties are portrayed as (what else?) a scarecrow sitting beside them.
Hall isn't the only serious theatrical talent attached to this unusual project. Will Eno, who was a finalist for the Pulitzer Prize in 2005 for his play "Thom Pain (Based On Nothing)" and a collaborator of Hall's, will be writing the Skittles musical. Theater Twitter seems pretty dumbfounded by this news...
"People filling the 1,500-seat theater at New York's Town Hall on Feb. 3 will get a first-hand look at "Skittles Commercial: The Broadway Musical." The show is being written by Pulitzer-finalist playwright Will Eno."
Everything about this line is bonkers https://t.co/YVmHgEZwlL
— Diep Tran 🤦🏻♀️ (@diepthought) January 14, 2019
The collective WTF of theater twitter over the Will Eno writes a Skittles Musical is so refreshing.
We all need to be shaken to our core every once in a while.
— Nicole Serratore (@MildlyBitter) January 14, 2019
For more information, they've set up a website.