Martin ScorseseA nice kickback from the TriBeCa Film Festival is the American Express commercial with Martin Scorsese in it. As Jason Gay of the Observer succinctly describes it:

In the spot, Mr. Scorsese, a famous perfectionist, tears through a stack of snapshots at a drugstore, trying to find the ideal one from his nephew’s 5th birthday party. Unsatisfied, he phones his nephew and asks him how he’d like to "turn five again."

Ad Age interviews director Jim Jenkins (as did Gay) and gives the advertising perspective, and also has the commercial for viewing.