Alex Von BidderGiving hope to commoners everywhere, Alex Von Bidder, co-owner of swank The Four Seasons restaurant, is a Land's End loyalist. So taken with the custom jeans he ordered, the Observer reports that Von Bidder wrote a letter to Land's End, who, faster than you can say "In-House Marketing Team," ask Von Bidder if he (and the restaurant) would like to model for them. Von Bidder can be seen wearing the Custom Dress Shirt (starting at $49) in catalog pages. Four Seasons co-owner Julian Niccolini approves of Von Bidder's side gig but makes clear he wears Brioni.

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