The fashion set know when to strike when the iron is hot, and designer Kenneth Cole has put up a new billboard that is so Winter '09. The simple black and white message isn't a new format for his advertisements, but this one is saluting the Flight 1549 crew, passengers and of course the heroic pilot Captain Sullenberger. Caught by the eagle eyes over at WCBS, it's currently up on West 57th Street and the West Side Highway (right above the Artkraft Strauss building).