Designer Kate Spade and husband Jack have designed uniforms for Delta's low-cost carrier, Song. We think it's incredibly clever, because even though Song is low-cost, it just means the tickets are, not the experience.
Gothamist was on a Delta flight from Tampa to NY with a Song crew a week and a half ago, and even though the flight took three hours longer, we only kept it together because the crew was stellar. Song flight attendants offer to carry your bags for you and seem generally more relaxed and accomodating than usual crews - they joked and poked fun at each other on the PA system for our amusement. So we truly feel they deserve some stylish threads while dealing with cranky flyers.
Forbes on Song's chances.