Kanye West and Jay-Z are in full on promo mode for their new album Watch The Throne, and they've opened a pop-up store on Mulberry Street for the weekend in celebration. It will be housed in OpenHouse Gallery, which MTV says is now "regally wrapped in gold."

Inside you'll find CDs for sale, of course... and also the Maybach from their "Otis" video, but note that there's a no photo/no video policy... which some people are ignoring. You can, however, touch the car, if you're into that sort of thing. Rumors are also going around that Jay-Z, who Tweeted the address earlier today, will drop by sometime tonight.

The gallery is open until 8 p.m. tonight, and will be open from 11 a.m. to 8 p.m. tomorrow, and 11 a.m. to 6 p.m. on Sunday. The gallery hasn't posted any images from inside, but they have posted some amazing old photos of Jay-Z. Enjoy!: