James Murphy has a dream he'd like us to hear, Heineken has beer it'd like us to buy, and the MTA has to move six million people every day with very little money. Like an impassive turnstile handling a slightly bent MetroCard during Monday morning rush hour, the transit agency has repeatedly rejected Murphy's ambitious plan to change the shrill subway entry beeps to pleasant musical tones. Heineken and James Murphy remain undeterred.

The latest video installment of the Subway Symphony project, "The Case For Subway Symphony," was supposed to appear on July 7th. Instead it was released on July 19th, with an ominous reference to a "dismissive statement" from the MTA.

That statement, published in Gothamist, "took me by surprise," Murphy told Bedford + Bowery.

It shouldn't have. In order to film the commercials in the subway, Heineken's ad firm, Weiden & Kennedy, had to agree to the following language in the contract: "Licensee and Agent hereby acknowledge that the MTA has informed the individual depicted in the advertisement that the concept presented in the advertisement involving the turnstiles of the New York City subway system cannot be implemented."

Murphy said he interpreted the language as stating that the MTA didn't endorse the project, not that it would never happen, and suggested that transit spokesman Adam Lisberg is "not a policy maker, he’s the press guy, so I wouldn’t expect him to know what our project is."

Lisberg told us that the contract's language "seems pretty black and white."

"I am familiar with James Murphy's proposal, and while I would never refer to him as 'just a musician,' I can say confidently that it is as creative as it is unworkable," Lisberg added.

Assume that Murphy is right, and Lisberg is wrong, and the tones in all the turnstiles are replaced when the tap-and-ride system is implemented in 2019 (if that even happens).

"If people get wind of this, and see it as frivolous, then you'd be in trouble," Arline Bronzaft tells Murphy at the end of this latest installment. Bronzaft, an environmental psychologist, is New York City's Grande Dame of Noise-Reduction; she has spent decades of her life fighting to make this city a better place without the assistance of giant beer companies.

But it's hard to see how a Heineken-backed proposal to wash down hellishly overcrowded subway commutes with pleasant beeping noises is anything but frivolous. And cynical.

Do New Yorkers "deserve a little sonic gift on the way home, or their way to work, or wherever," as Murphy says in the campaign's first video, or do we deserve a reliable, affordable, world-class public transit system worthy of our tax dollars and unworthy of the corrupt, retrograde public servants who obstruct it? Instead of having consumers regurgitate anodyne, clicktivist hashtags, why not hold a Fund The Fucking MTA & Get The L Train Running On Time (Brought To You By Heineken™) festival on Governor Cuomo's front lawn?

It's funny, because James Murphy and I were just politely discussing this very issue on Twitter.

A representative from Wieden & Kennedy has yet to respond to our questions about how much money Heineken is putting towards the project and where it's going.

Gene Russianoff, who heads up the Straphangers Campaign at NYPIRG, told us that while the MTA shouldn't necessarily make Murphy's subway symphony a priority, it "isn't a crazy idea."

"If they can raise a bunch of money doing this, I think it should be explored," he said, offering the Atlantic Avenue terminal as a possible model.

"They sold the naming rights for Atlantic Avenue when they put the Barclays Center in it and our big problem was not that they did that, it was that they didn't get enough money from Barclays, it was a sweetheart deal and we said so."

Russianoff also cautioned against the MTA's assurances that the project is "unworkable."

"When you tell me that the MTA says it's not possible, I'm thinking to myself, how many times have they told me that? How many times have they said we need another year before we can make that project move ahead?"

Ultimately, Russianoff said that he's happy with anything that promotes interest in the subways: "For me it was social justice and fair delivery of services, and so on, but to a lot of people it's like, what kind of lug nut do they use on the R-44s?"

He added for good measure, "Let a thousand flowers bloom, let a thousand bleeps ring."