SMmadmenposter0212.jpegThe countdown is on to the long-awaited return of Mad Men, which will start up again with a fifth season on March 25th (the premiere will basically be a two hour movie). We've seen their first promotional campaign already (the falling man image), and now they've released round two, which is very different. The show's creator, Matthew Weiner, discussed the new poster—which features Don Draper staring into a Manhattan storefront featuring a nude mannequin—telling the NY Times:

“This is a dreamlike image,” Mr. Weiner said, likening it to work of the Italian artist Giorgio de Chirico, who specialized in surreal, mannequin-like figures. The image is “a nonverbal representation of where my head is at and where the show will be,” Mr. Weiner said. “By the end of the season I guarantee you’ll know what it is about.”

What does it mean?! Will Andrew McCarthy show up? Is it a reference to Hugh Hefner and Don's playboy ways? And why didn't they use Cynthia, the famous Manhattan mannequin?