Clearly Abercrombie & Fitch was setting itself up to be the subject of the latest Improv Everywhere prank when it had a shirtless male model greet customers at its Fifth Avenue store. IE recruited 111 men of various body types to take off their shirts while at the store, much to the amusement of customers.
Naturally, hijinks ensued as store management and security were less amused. Hmm, we supposed it's hard for A&F to have a "No Shirt, No Service" sign when the store is all about shirtless dudes. Here's one of IE's videos of what happened.
There was a shirt-doffing session Central Park, too, for an Abercrombie & Fitch-style photo shoot). A much more extensive report can be found at Improv Everywhere.
Photograph from Improve Everywhere's Agent Nicholson on Flickr