Honda Element car in Lego

While headed up the West Side Highway, we spotted an interesting looking metallic grey and orange car. It was sort of like a jacked–up Mini Cooper. Turns out it was the Honda Element, which is the star of a great commercial directed by Roman Coppola. In the commercial, the Element in built with

LegosMegaBloks

, which makes some wonder if viewers will think it's an ad for

LegosMegaBloks

rather than an actual car. Certainly, for those of us landlocked in the city,

LegosMegaBloks

are more of a realistic purchase than a car.

Watch the commercial here at Sway Studio, which produced the special effects.

Another ingenious use of Legos was the Michel Gondry directed White Stripes video, Fell in Love with a Girl (video from iFilm). Gothamist on Legos.