Honda Element car in Lego

While headed up the West Side Highway, we spotted an interesting looking metallic grey and orange car. It was sort of like a jacked–up Mini Cooper. Turns out it was the Honda Element, which is the star of a great commercial directed by Roman Coppola. In the commercial, the Element in built with


, which makes some wonder if viewers will think it's an ad for


rather than an actual car. Certainly, for those of us landlocked in the city,


are more of a realistic purchase than a car.

Watch the commercial here at Sway Studio, which produced the special effects.

Another ingenious use of Legos was the Michel Gondry directed White Stripes video, Fell in Love with a Girl (video from iFilm). Gothamist on Legos.