Yesterday there was some chatter about the Hello Health subway ad campaign, mainly how its empty word bubble design (unsurprisingly) acted as a magnet for vandals! AnimalNY mentioned that the MTA was responsible for pulling the ad campaign, which launched when Hello Health opened its doors in Williamsburg. Today, however, they uncovered that there was a little bit of finger pointing going on, and it was actually "CBS Outdoor, the exclusive media managing agency for the MTA's entire system" who requested the creative be changed.
Why exactly the change was ordered is still unclear, but Hello Health will need to recreate another poster campaign for its six-month buy. Maybe that subway poster mashup artist needs to get involved!