Waiting for the fifth News that the new Harry Potter book will be the most expensive is not surprising. It's going to be 30% longer than the last one, over 700 pages long, so $29.99 does not seem crazy. And you'll get it for less at the bookseller. I worked at Scholastic, the U.S. publisher of Harry Potter, a couple years ago, and the production costs for a hardcover book can be substantial, as well as the publicity and promotion costs. There's a lot of free press involved to, given the love for the series, but Scholastic will have to make sure their press materials are classy and show the Harry Potter brand in the best light. Pre-order Harry Potter and the Order of the Phoenix to take advantage of the discount. Check out the Harry Potter Ecstasy Pill.