Last month the History Channel series "Cities of the Underworld" was the first subway wrap ad to be unveiled on the Times Square Shuttle. Now Google Maps has stepped up to the plate, helping the MTA with their huge budget crisis by paying for a colorful ad campaign on the S. NYC the Blog notes that "Google has only wrapped the exterior of the train, leaving the interior with the more traditional ads we are used to seeing."

The MTA notes that they'll "realize over $125 million in 2008 in advertising revenues. If these new initiatives are implemented on a permanent base, the MTA expects these revenues to grow substantially." But can it fend off the $3 fare hike?