Today Clifford the Big Red Dog stopped by the Empire State Building in celebration of Scholastic’s “Read Every Day. Lead a Better Life.” Campaign. Sadly, a giant Clifford will not be attached to the top of the building (a la King Kong in 1983), but the ESB will be lit in red tonight in honor of the campaign, Scholastic’s 90th Anniversary, and—we assume—Clifford.

Clifford is no stranger to NYC—he's been a Macy's Thanksgiving Day Parade balloon.