AdAge coos over the Etch-a-Sketch product placement in Elf, considering that in the film, Buddy "uses his Etch A Sketch as a kind of elfin Blackberry. [And i]n several scenes, elves in Santa's workshop are seen building Etch A Sketches on an assembly line." Toy maker Ohio Art is supplying Will Ferrell with Etch a Sketches complete with renderings of the various talk show hosts he's meeting with and Gothamist wonders if Mayor Bloomberg got one when declared November 7 Elf Day on the Today show last week.
low culture looks at the similarities between Swingers and Elf.
