Dov Charney
, founder of American Apparel and a walking caricature of Hipster, declared in a recent Business Week interview that, "Hipster is over." So over. Maybe he blames the group for his failing business, which could soon become delisted on the NYSE; either way, the determined little clothing cockroach refuses to die along with them!
To get back on top, he's pulling out all the punches... or pleats, as it were. BW explains that "after outfitting the world of 18-to-30-year-olds in all manner of T-shirts and leggings, American Apparel is going preppy, diving into more sophisticated garments such as blazers, pleated pants, button-down shirts, and more formal lace tops." You know who will eat this '80s prep stuff up? Hipsters!
Charney believes that "kids are moving away from piercings," and says he wants "to grow old with our customer. We want to be a traditional American clothier." And nothing says traditional like a hot pink Nylon Spandex Micro-Mesh Bodysuit.
