Everyone loves a good PETA ad campaign, and the latest stars a carrot-clad Lydia Guevara. Yes, Che's granddaughter. She talked about her vegetarian revolution, saying, "PETA's fight for animals was one of the reasons why I went vegetarian. Moreover, this lifestyle has become a true revolution that is attracting more people and is an alternative that is healthier for the planet and for humankind."

The ad was shot in New York earlier this week by Gavin Bond, and will hit the streets in the fall. It features Guevara naked, "wearing only a beret and carrot-filled bandoleer." Let's just hope it becomes available on a t-shirt somewhere!