Looking at New Jersey; Photo - Jen Chung

In honor of Robert Sterling's Boro6 launching today, Gothamist turns its eyes west (and out the uptown office's windows) to New Jersey.

The Boro6 manifesto:
Boro6 exists to lampoon Manhattan elitism, to raise New Jersey prestige and also to encourage migration across the river to Hudson County - the latter primarily to bolster the market value of a certain house in the Greenville section of Jersey City.

As Jen is a Jersey girl at heart, Gothamist says, "See you at the mall soon!"