Meh-heh. Us Weekly is running new ads that have two women talking about one's boyfriend acting all "Colin" after the "Ben" he put her through. (Watch the ad here.) The ads, created by Deutsch, recenlty best known for agreeing to work with the kids from The Apprentice, are sort of funny but would have benefited from more maniacal line-readings from the women while on Stairmasters or getting their nails done.

Besides Ben and Colin, other celebrities turned descriptors Brad, Christina, and Shannen. WordSpy - get on this!