It isn't often that seeing a movie is Instagram-worthy (and thank goodness for that), but when the Turkish cat film KEDI started screening at the LES theater Metrograph last month, a lot of people found a way to share their experience. This mostly came via photos of the movie screen, or with an experiential marketing prop:

Suddenly social media was making this thing seem very important to see; a cinematic rainbow bagel (sorry) that won't leave you empty and nauseous, but instead, will fill you with warmth and make you make you feel uplifted AF. And now you can see it at three NYC theaters: Metrograph just extended their run through Thursday, March 30th; Sunshine Cinema will have it starting this Friday, March 31st; and last Friday the Alamo Drafthouse in Brooklyn added it to their rotation.

What is KEDI? It's a documentary about the hundreds of thousands of Turkish cats that roam Instanbul (and now, your heart).

"For thousands of years they’ve wandered in and out of people’s lives, becoming an essential part of the communities that make the city so rich. Claiming no owners, the cats of Istanbul live between two worlds, neither wild nor tame — and they bring joy and purpose to those people they choose to adopt. In Istanbul, cats are the mirrors to the people, allowing them to reflect on their lives in ways nothing else could."

You will leave the theater feeling lovely, dammit, and if you don't, those hundreds of thousands of cats will come for you.