Banana Republic's Joan (middle) has lost her curves!

How did this idea only just make it to major retailers? According to Stylelist, Banana Republic will be introducing a new line next month inspired by Mad Men, and they even got AMC's costume designer, Janie Bryant, to help them create the 65-piece collection. But it seems the retail version of Joan Holloway is missing a little something, no?

Bryant told them, "Each character on the show has their own silhouette and inspiration for their look. We recreated modern silhouettes for Joan, Peggy and Betty which range from body conscious to A-line. We adapted the silhouettes and color palettes to be more adaptable to the modern women"—and apparently their modern woman doesn't have a curve on her body. What would the men of Sterling Cooper Draper Pryce think of this!