Last month, word on the Boardwalk was that two former Atlantic City hotels (the Howard Johnson and Holiday Inn) would morph into a boutique hotel named the Chelsea (no relation). Further bringing a Manhattan feel to the has-been Jersey destination is the oft-celeb-drenched scene of Manhattan's Beatrice Inn; the club's operators, Paul Sevigny and Matt Abramcyk amongst them, have been charged with creating "a vibe." The collaboration had AC's Visitors Authority declaring, “The New York hipsters are coming to Atlantic City."
So will hipsters flock to Jersey this summer, as the well-heeled hit the Hamptons? More details and some renderings have just been released; the Jersey-chic boutique hotel stay will run you about $225 to $450 a night during the "high period." And with bars, lounges, a pool deck, restaurant, spa, game room and "living room" you'll never have to step outside the 331-room hotel and see the seedier side of "America's Playground".