Chashama and Chris Rubino team up to present, "The Center of Something," an exhibit centered around the artist's "take on New York as a destination for both visiting and living." Since Chashama is in Times Square, the exhibit itself will become a temporary tourist attraction itself. But will the locals or the tourists be the ones flocking to it?

The exhibit is modeled after the dozens of stores in the neighborhood selling the same inane souvenirs, which play off of tourist's preconceived images of New York. In an attempt to create new icons for the city, Rubino's installation will consist of his 'souvenirs' as well as hand drawn screenprints that recreate pieces of New York's everyday scenery, i.e. maps, advertisements, and signage.

Catch it before seeing Mamma Mia!, starting May 30th, and don't forget to fill up on a nice meal from Olive Garden afterwards.

Running through June 15th at Chashama [112 West 44th St].