"Over the years, the O Music Awards have played host to world-record setting efforts like Chiddy Bang's 9-hour, 16-minute freestyle and the Flaming Lips' superhuman eight-show effort. But both of those endeavors pale in comparison to what profound partymeister Andrew W.K. has in store... he'll attempt to set a new (and very specific) world record of his own: Longest Drum Session in a Retail Store."
Shake off the disappointment that he isn't going for the world record in Partying The Hardest or Wearing The Most White All At Once, or both at the same time. The challenge is actually harder than partying hard... he's going to have to drum for 24 HOURS. He told MTV, "Despite my apparent confidence, inside I am actually a very small, trembling shell of a person, who is not only intimidated, but completely mortified and horrified by the ramifications of this challenge. When I signed up for it, I was like 'Alright, 24 hours of drumming!' and then it started to set in: 24 hours of drumming. Just drumming for an hour—just drumming for 24 seconds—can be quite intense... I can't even play one of my own songs on the drums all the way through without my arms burning."
You can watch Andrew W.K.'s arms fall off starting this Wednesday at 7 p.m.—he'll be inside Oakley's flagship Times Square store, or you can check in on him at OMusicAwards.com. According to Forbes, Questlove will join in for the first portion of the 24 hours.