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When multimillion dollar companies look for celebrity shills, they usually consult the Q-ratings, which score how likeable and well-known a celebrity is. This week New York Magazine introduces the new DBI celeb-scoring system, which scores potential product pitchers across eight attributes. They also ranked our local celebrities-- only two cracked the top twenty. More importantly, however-- there doesn't seem to be a full-fledged Jew, Asian, or Latino on the list-- what the hell is up with that?