Harry Potter is popular with the kids in Japan; Photo - TIME

The Daily News scores a copy of Harry Potter and the Order of the Phoenix - obviously a hot copy - from a health food store in Brooklyn. The owner, whose name is being withheld by the Daily News (ah, yes, they hope to fall on the sword of their journalistic code for Harry Potter when Scholastic comes a-knocking) says, "I didn't receive notification that I should hold off until the 21st. I didn't think I'd get them so soon." Brooklyn health food store owner who also sells books: Living under a rock for the past month.

This week's Time cover story about Harry Potter mania and a profile on J.K. Rowling. Of course, Time is owned by AOL Time Warner, which owns Warner Bros., the studio producing the Harry Potter films. With the excitement at a fever pitch, people are wondering about the future of the movies in the series (when will Goblet of Fire come out? what about the Order of the Phoenix? will Emma Waston still play Hermione?). And the Times looks at the licensing heaven that is Harry Potter.