2006_02_applecube.jpgWhoa - Think Secret says that the Apple Store planned for Fifth Avenue and 58th Street may be a 24-hour location. That would be crazy - 24 hour retail establishment across from the Plaza (condos) and down the street from the Sherry-Netherland? Gothamist can imagine people who hate their waits at the SoHo Store and TekServe will make 3AM appointments to make sure they can complain about their iPod's crappy battery life or iBook's weird screen issues. Will this transform this rather staid part of Fifth Avenue which we'd given up to the tourists into more of an innovation destination for the city? Will parents leave their kids at FAO Schwarz while they visit the Apple Store? Whee!

The Apple Store in SoHo has been known as a singles scene.