Results tagged “wwf”

The One Club, who awarded DDB Brazil a merit award for their September-11th-tastic ad for the WWF, has revoked that award and declared no more fake ads will be tolerated! Take that evildoers. Meanwhile, Jenny 8. Lee has penned a breathless piece over at CityRoom regarding these so-called fake/phantom/scam ads. She points out that the ads are created solely to win awards (an ad world prestige)—in the words of DDB Brazil's president Sergio Valente, upon winning one such award, "you show everybody, ‘Look how good, how clever I am; how at the top of the trend I am,’ and, of course, everybody wants that." Will the Mad Men of the world soon be scared to push the limits?

Looks like everyone's coming clean. Yesterday the WWF admitted that the controversial 9/11-themed ad was probably cleared by someone at the organization, and now AdAge is reporting that "after initially lying about it, DDB Brasil now admits it created a video version of the Brazilian print ad 'Tsunami,' and entered both ads in the Cannes Lions International Advertising Festival in June."

The World Wildlife Fund issued a new statement today regarding the video and advertisement linked to their organization that contained messages and images related to September 11th. The organization originally said the ad concept was rejected when brought to them by DDB Brazil, but was it authorized on some level? Their statement reads:

“WWF reiterates our strong condemnation and repudiation of this offensive and tasteless ad and reaffirms that no one in the US organization had any knowledge or any role in the ad’s creation and expresses its regret for any pain it may have caused 9-11 victims and their families.

Continue reading "Did The WWF Approve 9/11 Ad?"

DDB Brazil's efforts to invoke the tsunami by way of the September 11 attacks go much further than the print ad concept—there's even an extremely disturbed and messed up TV ad. The video is below and we warn you, it may be distressing— it shows a plane flying into the World Trade Center's Twin Towers, the Twin Towers on fire, and many planes over lower Manhattan. It's basically like a nightmare.

While the WWF rejected DDB ad agency's terrible idea for a campaign, the spec design still made it to the One Show, won an award, and is now causing them about 100 times more problems than the Tsunami (which incidentally killed 100 times more people than 9/11).

Last night, Keith Olbermann jumped into the fake-WWF ad fray by declaring DDB Brazil, the ad agency that apparently pitched the 9/11-inspired concept (and never got the WWF's business) the "Worst Persons in the World" on Countdown. Olbermann also named all the creatives involved with making the ad and said of DDB Brazil CEO Sergio Valente, "Frankly, I hope he starves on the streets."

Advertisers have been fixated on hurtling planes at the Twin Towers long before 9/11 happened, but it's safe to say they held off on it after that tragic day. Now, it turns out that a Brazilian ad agency—DDB Brasil—tried to win the World Wildlife Fund (WWF)'s business with this ad concept: An image of lower Manhattan showing many, many planes aiming at Manhattan—and they even include the Towers. (What is it with Brazilian ad agencies?). The text urges us to protect the planet; it also reads: "The Tsunami Killed 100 Times More People Than 9/11." Okay, so who wants to make a mock-up of 1,000 Nazi soldiers being catapulted into Thailand?

Last year New York City stayed plugged in while many major cities around the globe powered down for Earth Hour. Instead, Rufus Wainwright tried to recreate the blackout with a 12-hour "Blackout Sabbath" on March 19th—if you don't remember it, then it probably didn't go as planned.