Looks like everyone's coming clean. Yesterday the WWF admitted that the controversial 9/11-themed ad was probably cleared by someone at the organization, and now AdAge is reporting that "after initially lying about it, DDB Brasil now admits it created a video version of the Brazilian print ad 'Tsunami,' and entered both ads in the Cannes Lions International Advertising Festival in June." more ›

The World Wildlife Fund issued a new statement today regarding the video and advertisement linked to their organization that contained messages and images related to September 11th. The organization originally said the ad concept was rejected when brought to them by DDB Brazil, but was it authorized on some level? Their statement reads:

“WWF reiterates our strong condemnation and repudiation of this offensive and tasteless ad and reaffirms that no one in the US organization had any knowledge or any role in the ad’s creation and expresses its regret for any pain it may have caused 9-11 victims and their families. more ›

Advertisers have been fixated on hurtling planes at the Twin Towers long before 9/11 happened, but it's safe to say they held off on it after that tragic day. Now, it turns out that a Brazilian ad agency—DDB Brasil—tried to win the World Wildlife Fund (WWF)'s business with this ad concept: An image of lower Manhattan showing many, many planes aiming at Manhattan—and they even include the Towers. (What is it with Brazilian ad agencies?). The text urges us to protect the planet; it also reads: "The Tsunami Killed 100 Times More People Than 9/11." Okay, so who wants to make a mock-up of 1,000 Nazi soldiers being catapulted into Thailand? more ›