Dios mio; on Saturday Nestle is opening its first U.S. "Nestlé Pure Life Mercado del Agua" (Water Store) to "bring the benefits of Nestlé Pure Life Purified Water to the Hispanic community." And they've got Hispanic TV personality and Pure Life spokesperson Cristina Saralegui to appear at the grand opening to help target the demographic. In the press release announcing the store, Saralegui (the Hispanic Oprah) says, "It is my privilege to join Nestlé Waters in celebrating the grand opening... I want to help increase awareness for our community about how drinking water is critical to living a healthy lifestyle."


