Entries from Gothamist tagged with 'viralmarketing'
February 3, 2008
The long delayed Grand Theft Auto IV is finally coming out soon, and it seems the marketing campaign has come off the screen and into the 3rd dimension. Where best to bring the faux Liberty City (based on New York) than to the streets than Williamsburg. Kotaku spotted a Wanted poster on the corner of Lorimer and Grand suggesting one Niko Bellic be shot on sight. Bellic, the game's main character, is "wanted for questioning......
Continue Reading "Grand Theft Auto Hits Williamsburg"January 3, 2008
An actress who insists her screaming orgasm was misrepresented in a web ad is suing Szul, the jewelry company who hired her. The 35-second spot depicts the 37-year-old woman – identified in court papers as Jane Doe – wearing a teal teddy while writhing and moaning in bed. When her ecstasy turns climactic, the ad’s slogan appears on the screen: “Rock Her World.” Genius, right?! According to her lawyer, the ad’s producers had pitched it......
Continue Reading "Video of the Day: Porn or Promotional?"
