Results tagged “taste”

Starbucks Instant Coffee Instantly Hated by New York

Starbucks has just introduced "Via Ready Brew," their $1 instant coffee packet, and according to CEO Howard Schultz, "It took a lot of courage to say that even though instant coffee is the worst cup of coffee you can have, we are going to reinvent it." Only time will tell whether Schultz's courage is actually madness, but the instant reaction hasn't been too favorable. Though the company insists Via "completely replicates" a fresh-brewed cup, many customers have been blanched. One tells the Daily News simply, "It's bad," while another observed, "You can get a cup of coffee for $1 on every corner of New York City that tastes better than this. Maybe it's a product for people in other cities. I don't see it selling here."

              

NY Magazine threw their 10th Annual tasting frenzy last night at Skylight, with chefs from dozens of the city's best restaurants corralled to raise money for City Harvest. Some of the bolder-faced names included April Bloomfield from The Spotted Pig and, supposedly, Tom Colicchio, but he was nowhere to be seen at the Craft table when we were there. As for the food, the big standouts of the night were definitely L'Ecole's Smoked Arctic Char with Pickled Tomato and Goat Cheese, Adour's Hazlenut Croustillant, and the Witch's Kiss tequila cocktail from PDT.

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