Have you noticed this rather peculiar anti-smoking subway ad? As you can see here, it's got bunnies, hearts, songbirds, and catchy slogans such as "Kissing a dirty ashtray is never loving," and "Love needs honesty (look into my eyes)." But what really catches the eye is that copy reading: "Subway post inspired by NYC Mayor MB Mensch." What does it all MEAN?! In search of answers, we tracked down the man behind the ad.
Retiree Spends $40,000 On These Kooky Anti-Smoking Subway Ads
"I Love My Boo" Campaign Hits Subways
After being displayed only in bathrooms at gay bars over the past few years, the Gay Men's Health Crisis' "I Love My Boo" campaign is, err, coming out on the subway. The campaign, which prominently features Black and Hispanic gay couples, encourages young gay men to be proud of their sexuality and to get tested for HIV. A recent Centers for Disease Control and Prevention study showed men of color are the least likely to be aware of their HIV status, which the GMHC attributes to public taboos against homosexuality and testing. Is New York ready for this kind of campaign?
Odd Subway Ad Placement
A friend wonders if it's "wrong of the MTA to place a public announcement ad about sexual harassment next to an ad for silk boxer shorts with the subway map on them." And the Transit Museum Store's description of the boxers ($25) is pretty racy, too: "These days, finding your way on the MTA can be as easy as taking a peek down under, thanks to our silk boxer shorts featuring the official New York MTA Subway map."
More Subway Ad Street Art
Toronto street artist, Posterchild, sent us the above photo of a piece he recently installed with the help of Jason Eppink (he of the Pixelator). He'll be installing three more ("tonight or soon!"), which will say "Fast," "Sell" and "Out". (The pictured one may look like it says "Bold" but it actually says "Hold.") No word on whether or not they'll be in the vicinity of the 14th and 8th station.

