Results tagged “station”

The MTA's $200 million plan to install countdown clocks at all numbered train line stations is moving forward, though it's already running slightly behind schedule, the Times reports. By the end of next month, MTA NYC Transit will start the clocks at the Longwood Avenue, Brook Avenue and East 149th Street 6 train stations in the Bronx, but the installation of the timepieces in the remaining 152 numbered stations won't be completed until April 2011 — despite previous reports of a December 2010 finish.

       

Earlier this month MoMA started installing vague signs in the Atlantic/Pacific subway stop in Brooklyn, alluding to an exhibit on the way. Today they unveiled their publicity campaign, which saturates every ad space in the two connected stations (including the turnstiles). Their accompanying website explains that they've filled the station "with reproductions of over 50 works of art in the MoMA collection. 24 hours a day, 7 days a week, walk through the station to see images of works by Pablo Picasso, Vincent van Gogh, Charles Eames, Cindy Sherman, Andy Warhol, and many other great artists, filmmakers, and designers." This is their first large-scale campaign aimed at getting locals in to see their permanent collection, and it even comes with audio for a little tour if you're not in a rush (or stuck waiting on a train). Wonder if any Posterboy's out there will mash-up the masterpieces.

The MTA is taking another look at corporate sponsors for their stations, because the fare hikes just aren't mending their financial crisis. amNewYork reports that they are looking (again) to significantly raise their current annual ad revenue, which is around $100 million. What would a station ad sponsorship entail? MTA board member Norman Seabrook describes one possible scene: "Imagine Disney coming in and painting the entire station and painting a yellow brick road...It may sound funny to some people but if I want to get $20,000 or $30,000 a month to keep this station properly maintained, then I think it's appropriate." He also added that this solution is obviously preferred to more job losses and fare hikes, and that they wouldn't go as far as renaming the stations. No other specifics have been released yet, though the MTA mentioned having a dozen or so interested parties.