Osama bin Laden's death has New York "teeming with new life," according to Mayor Bloomberg. But do you know what's also thriving? Capitalism. Numerous businesses across America see today as a reason to offer discounts or new products based on the terrorist's death. Indianapolis laser tag center LaserFlash writes on Twitter, "We're celebrating America's victory over Osama bin Laden with free laser tag today. Call ahead for reservations."
What To Buy To Celebrate Osama Bin Laden Day
Video: MTA Wants Us To See Something, Say Something Forever
The MTA's "If You See Something, Say Something" campaign has been a massive advertising success story with copycat campaigns popping up over the world. So no surprise that the MTA is not only keeping the slogan around, they're expanding it with a new set of print ads and television spots. The commercials will start hitting the airwaves immediately and the print ads wil be on the streets in two weeks.
Times Sends WSJ Cease & Desist Over Slogan
The NY Times shot a cease-and-desist letter to the Wall Street Journal over the slogan, "Not Just Wall Street. Every Street." The line appeared in a NY Times ad promoting its strengths over arch-rival Journal, which now has a New York section. The Observer reports, "But! On May 26, the Wall Street Journal had a house ad inside its pages, which described the Greater New York section this way: 'Not Just Wall Street. Every Street.'" The Times says it's a proprietary slogan and it has a "trademark application pending with the U.S. Patent and Trademark Office." Full letter here.
More Than Ever New Yorkers See Things, Say Things
"If You See Something, Say Something" is the city's new "Loose Lips Sink Ships," and that's exactly how ad agent Allen Kay wanted it. Penning the slogan for a post 9/11 New York, he told the Times, "I wanted to come up with something that would carry like that. That would be infectious." Now, especially after civilians followed the advice and called in a smoking SUV in Times Square, the slogan has taken on a life of its own, and is an ad agency's dream.
OMG, WFP Unveils WTF? MTA T-Shirts!
The MTA may be able to keep the WFP from posting their parody posters in subway stations, but they can't keep disgruntled straphangers everywhere from wearing these shirts! (Or can they?) The Working Families Party sent out an email to supporters saying, "This shirt expresses the reaction of so many New Yorkers to the MTA's ever-worsening fare increases and service cuts -- and it helps send a message to politicians in City Hall and Albany that they should be doing more to support transit riders."
New York Gets Own-ery Over Its Slogan
New York State is trying to re-establish ownership of its "I [Heart] NY" slogan/graphic, despite the fact that it's become practically a de facto part of the public domain since its introduction 31 years ago in 1977. The state is currently reinvigorating the slogan to promote day-trip tourism within the state.

