The papers have been wondering about Fernando Ferrer's new tagline, "It's a great city. It could be greater." with the NY Times wonders if it'll even be remembered, the Observer's Politicker guesses its inspiration. It certainly smacks of the "duh" and "whatever" factor (our subways are great...but they could be greater), but Gothamist was actually reminded of city's (and Mayor Bloomberg's) desire to say we're "The World's Second Home." Because, stupid attracts stupid, Gothamist can only assume that the Bad Idea Bears from Avenue Q have been loitering around the slogan-making rooms of Bloomberg and Ferrer. We hope that in 2009 there will be slogans like "Vote or You Will Die In NYC" or "NYC - More Rats, More Cowbell" because we'd understand that, at least. more ›

Could this possibly be the worst slogan of all time? Hell, why not trademark some more while we're at it: "world's best place not to smoke in bars," "world's fastest rising subway fares," "New York City, your infinitesimal plus one home," the list could go on and on. The number two kind of reminds Gothamist about poop. That's not a good association, is it? We want to be number one! The urine city because that's what part of it smells like! more ›