Results tagged “saatchisaatchi”

Last year it was announced that the New York State Division of Tourism was looking to spend a pretty penny on their campaign which included a revitalization of the classic 31-year-old "I ♥ New York" logo. Enter Saatchi & Saatchi, the ad agency that received part of the $17 million bucks to get the job done. And what did they do? They added a squirrel, a butterfly and some snow. How inspired! The Tribble Agency says the city should invest in a high school kid with access to Microsoft Paint next time.