Wouldn’t be caught dead with a “latte” from Starbucks or a Coolata from Dunkin Donuts? Well, you haven’t reached the summit of coffee snobbery until you’ve had the self-proclaimed “ultimate” cup of coffee, expertly prepared by computers and pneumatic tubes at the Lower East Side’s Roasting Plant. Since opening last spring, business has been hopping at the sleek Orchard Street café; coffee aficionados are drawn back as much for the fresh coffee as for the experience of seeing it made.
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Watch Your Back, Barista - "Perfect" Coffee Doesn't Need You
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