Americans love them some bottled water, a fact corporations have not failed to notice. The average American family spends $615 per year on the stuff, with Latinos and blacks being "three times more likely to choose bottled water over the tap for their children." And in some parts of the country where public water is, shall we say, disgusting, that makes sense. But in New York City, home of the bottled and sold champagne of municipal tap waters, the idea of buying the stuff is pretty ludicrous. And now people are doing taste tests to prove it. more ›

Dios mio; on Saturday Nestle is opening its first U.S. "Nestlé Pure Life Mercado del Agua" (Water Store) to "bring the benefits of Nestlé Pure Life Purified Water to the Hispanic community." And they've got Hispanic TV personality and Pure Life spokesperson Cristina Saralegui to appear at the grand opening to help target the demographic. In the press release announcing the store, Saralegui (the Hispanic Oprah) says, "It is my privilege to join Nestlé Waters in celebrating the grand opening... I want to help increase awareness for our community about how drinking water is critical to living a healthy lifestyle." more ›