According to an email and this post on the Coney Island message board, the annual post-Polar Bear swim party at Ruby's Bar on the boardwalk will proceed, despite escalating fears that the beloved dive would close. On Christmas Eve, a large number of businesses on the boardwalk were plastered with "For Lease" signs by Thor Equities, which owns much of the property on Coney Island and is locked in tough negotiations with the city over the make-up of a proposed upscale hotel and amusement project.


