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The debate over the West Side stadium plan for the Jets is ongoing. If it gets built, there will most likely be a corporate name slapped onto it. With so many companies calling the New York Region home, and what's sure to be a high-profile stadium, the naming rights for it could be quite costly. A March article from Bloomberg had fees in range of $7-10 million per year. Over 30 years, the naming fees could amount to $300 while the stadium itself would cost $800 million. The money obviously isn't upfront, but it would certainly help the bottom line of Jets owner Woody Johnson and provide a nice stream of revenue, assuming the sponsor doesn't go bankrupt. more ›