Filmmaker Matthew Beals has been working on a movie about Peeps for the last four years. He quickly found out that many people across the country, and probably the world at large, have a real fascination with the squishy little chicks. Beals tried to fit as many of their stories into his now finished film.The Power of the Peep (trailer) will premiere at the Third Annual NYC Food Film Festival. Those lucky enough to attend the world premiere of this movie, which closes the weeklong festival, will find themselves in a room filled with 8,650 Peeps (more information on the full lineup can be found here). We asked Beals about his enduring love of all things Peep, including the dark side of the sunshine-yellow marshmallow.
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