Before PBR became the favorite beer of young people in a certain Brooklyn neighborhood, it was the choice of beverage for anyone hitting the disco floor in the late 1970s. At least, according to this commercial! The ad shows a young Patrick Swayze (R.I.P.) stepping out on the town in New York City (or maybe in Generic Metropolitan Area, USA), with moves fueled by the beer. more ›

We were pretty sure that nothing could make the Times Square pedestrian plaza feel like the lonely hills of Nebraska. But then yesterday, Professional Bull Riders (PBR) held a bull riding competition there, hauling in 50,000 pounds of steel and dirt to recreate the mood. Flanked by skyscrapes and projected onto giant TV screens, it was an odd but compelling juxtaposition for the spectators who crowded around to watch ten of the world's top riders take turns on the raging bulls. In years past, PBR put on their show in or near MSG; this was the first year they were able to take advantage of the pedestrian plaza. You can see a video of the event below. more ›

In an appeal to market themselves more towards the hip and young crowd, Budweiser is launching their "Grab Some Buds" campaign, culminating on September 29th with free beer samples at bars and restaurants for a "Budweiser National Happy Hour." They're hoping the samples will grab some drinkers in the 21-to-30 set that perhaps have been favoring another brand of American, everyman beer. more ›

A popular drink that gave a certain vague demographic in the city the vitamins, nutrients and cheap thrills they needed to become the Young, Creative Urbanites they are today... is going under! The company has been for sale for a little while, and now there's some sort of campaign happening to buy it. You can help! After all, they did only charge you 2 bucks a pop all those years. Come on Pabstsmears, get involved! Or, whatever. [via moneyries] more ›

The massive Pabst Blue Ribbon bottle in New Jersey, a deteriorating symbol of Hipstericana, has been moved to a junkyard just off the New Jersey Turnpike. The 60-foot-high bottle was chopped into about six pieces after standing tall and proud for over 70 years atop the brewery off the Garden State Parkway. While the "managers at recycling company, which demolished the defunct Pabst brewery in Newark's West Ward for redevelopment, didn't want to talk about the dislocated landmark they now own," there are plenty of folks making offers on the pieces. One man, a New Jersey Institute of Technology professor and curator of the school's gallery, offered $500 for the cap and planned on somehow making it into a dining room table! However, it was estimated it would cost around $150K to move and install elsewhere—of course, that quote may have also been based on the amount they estimate they'll get from the steel and copper scrap metal. Meanwhile, isn't there some giant John Deere trucker hat statue out there we can put this thing next to? more ›

When we mentioned how the Professional Bull Riders were holding an outdoor demonstration of bull riding on the corner of 8th Avenue and 33rd Street (outside of Madison Square Garden where their invitational is being held this weekend), our readers had some strong opinions. more ›

Nothing makes us want to drive a Ford truck like drinking a sixer of PBR, so we suppose their teaming up for a New York invasion today isn't that odd. Oh, wait... this PBR stands for Professional Bull Riders. Either way, the two are bringing some wildlife to our streets (why not) and for the first time in history (unsubstantiated!) "bulls will be bucked on sidewalks of New York City". more ›